Marketplace Channel Manager

Job Purpose

The Strategic Channel Manager leads the engagement and the day-to-day business strategy with Amazon and other marketplace internet retailers on behalf of our brand clients. This person is responsible for creating and implementing strategic and profitable growth plans for each internet retailer, in collaboration with the Brand Management, Merchandising, Creative and Operations Teams. The longer-term Amazon objective is to scale out our dedicated resources and build an Amazon Division within BrandJump. The Marketplace Channel Manager will lead this initiative as the business justifies the incremental investment.

Duties & Responsibilities

Create an Amazon business plan on behalf of each brand client designed to maximize online growth.

  • Present and implement the most appropriate distribution model (1P, 3P, Hybrid)

  • Acquire in-depth knowledge of the objectives of each brand client to ensure alignment with Amazon strategy.

  • Facilitate account set-up and brand onboarding.

  • In collaboration with Amazon Content Manager, develop a plan to optimize the merchandising and creative activities, including Brand Stores and A+ Content.

  • Manage paid marketing on Amazon’s Platform (AMS, Promotions)

Create a business strategy for other marketplace internet retailers to maximize online growth and exposure:

  • Develop a plan to elevate the merchandising, creative, and marketing activities for each retailer.

  • Forecast, plan, and achieve sales targets for each retailer.

  • Lead onboarding of new brands, program negotiations, and quote requests for each retailer

  • Exhibit in-depth knowledge of the objectives of each brand and retailer.

Drive the implementation and management of brand strategies in conjunction with the internal BrandJump Team:

  • Plan, curate, and manage brand assortments for each internet retailer and adjust assortment strategy as needed.

  • Negotiate and calendar marketing activities that are in alignment with brand and retailer strategies.

  • Leverage cross-functional teams to execute strategic plans.

  • Organize, manage and follow-up on the execution of all necessary tasks.

  • Ensure all relevant internal and external tools are maintained (e.g., BrandJump Portal, Marketing Calendar, etc.)

Manage & cultivate the day-to-day relationship between each brand client and retail partner:

  • Facilitate and lead strategic meetings between brand clients and internet retailer partners.

  • Assist in ad hoc requests including escalated customer service, operations, and transactional issues.

  • Analyze and manage return metrics, taking steps to mitigate any issues.

  • Travel to key internet retailer accounts 1-2x annually

Collaborate with the Brand Managers, and Merchandising & Creative teams to manage brand initiatives:

  • Execute complex pricing programs and updates, ensuring accuracy and timeliness of implementation, leveraging cross functional teams as needed.

  • Oversee large merchandising project queue and prioritization based on business needs.

  • Work with merchandising partners to identify process opportunities to continually improve efficiency and effectiveness.

  • Collaborate with Merchandising and Brand Management on IMAP management.

  • Partner with Creative team on execution of content initiatives including SEO optimization.

  • Give retailer feedback in response to brand client requests facilitated by our Brand Management Team

  • Create retailer account update slides and participate in brand partner planning meetings.

Leverage reporting tools

  • Utilize various retailer reporting tools to interpret, analyze, communicate, and optimize metrics and KPIs to stakeholders.

  • Analyze promotion performance and pricing strategy to inform recommendations to brand clients.

  • Conduct/attend meetings to discuss findings and develop improvement initiatives with brand clients and/or retail partners.Attend relevant trade shows, brand partner meetings & internet retailer meetings:

  • Attend relevant trade shows, brand partner meetings & internet retailer meetings.

BrandJump Company Process Improvement:

  • Provide feedback to leadership as standard protocol is developed for various activities.

Skills, Qualifications & Expertise

  • Direct Amazon and Amazon agency experience required

  • 5+ years in an Ecommerce Buying or Merchandising role

  • Amazon-specific skillsets

    • Vendor Central & Seller Central

    • Promotional Experience Required

    • Advertising Expertise Preferred (Sponsored, Headline, Display)

    • Operational/Reporting Capability Understanding within Vendor & Seller Central

    • A+ Content

    • Merchandising, SEO (Features/Bullets)

  • Bachelor’s Degree in a related field

  • Home Furnishings experience is a plus

  • Strong communication, presentation skills, including strength in conducting group meetings

  • Healthy balance between being analytical and creative.

  • Phenomenal organization, task management and follow-up skills

  • Extremely high sense of urgency and natural desire to serve our brand clients and retail partners.

  • Thrives in a fast-paced, entrepreneurial culture, and is comfortable in an occasionally ambiguous/start-up environment.

  • Intermediate retail math skills and solid grasp of retailing terminology and concepts

Working Conditions

  • BrandJump is a full-time remote operation and each team member works from their home office 

  • Brand Partners & Internet Retailers 

  • To fulfill the requirements of this position, and due to the remote nature of the team and customers, some occasional night/weekend commitments will be required 

  • Travel Requirements: 10% 

  • Trade Shows

  • Brand Partner Planning Meetings

  • Internet Retailer Planning Meetings

  • Other miscellaneous travel as needed

Direct Reports

Amazon Content Manager

Apply at careers@brandjump.com